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Top Social Universities in the United States

Back to school is top of mind in September, and this infographic from MediaMiser caught my eye.  Here's an interesting look at the "top social universities" in terms of social activity, retweets, and page influence.  Harvard University took the lead with more than 3.2 million Facebook likes, almost four times as many as Yale (2nd place), and also had almost 10,o00 retweets during the test period. And those numbers continue to increase.  I checked out Harvard's Social Media Dashboard page, which is well-organized so you can connect with its multiple channels, and they've increased their Facebook fans alone to 3.5

WestJet Delivers Holiday Cheer and Makes Millions of Impressions

Thanks to some very special friends for bringing Canada’s WestJet viral video campaign to my attention.  If you’re not one of the 33 million+ who have already viewed this video, it’s well worth 5 minutes of your time, for the entertainment value alone, not to mention the campaign’s value as a marketing/PR/social case study in excellence. This is pure marketing genius, putting social media to work in a way that no other medium could communicate with quite the same punch.  WestJet granted Christmas wishes to 250 passengers in real-time.  While many airlines can’t do much more than serve peanuts and