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PRCG Conference Roundup 2015: Dallas, Texas

By Amy Kossoff Smith, Write Ideas, Inc., and Founder/Editor PRCG Powerlines Boots and lots of brainstorming were on the ground in Dallas and Fort Worth, Texas, this year for the PRConsultants Group Annual Conference. More than 40 of the network’s markets attended for professional development, networking, and of course, some great Tex-Mex food. Themed, “Not the same old bull,” there was a healthy dose of humor and Southwestern fun as we held our annual crash course in PR education together. Here are highlights from this year’s conference: Day One, after a team brainstorm (get ready to be wowed in 2015

2nd Annual Snark Free Day Aims to Clean Up Communication

Words are powerful, and being in the "word business," I see this every day. I wanted to share the 2nd Annual Snark Free Day press release, along with some new data that proves the positive power of words at work and at home. Try it today, and maybe another day, too! Lose the Snark, Embrace Civility Public Relations Professionals Declare October 21 "2nd Annual Snark Free Day" Local Maryland PR Firm Joins the Movement To Clean Up Communication A group of public relations professionals representing 50+ markets across the nation are hosting the second annual “Snark Free Day” on Tuesday,

Top Social Universities in the United States

Back to school is top of mind in September, and this infographic from MediaMiser caught my eye.  Here's an interesting look at the "top social universities" in terms of social activity, retweets, and page influence.  Harvard University took the lead with more than 3.2 million Facebook likes, almost four times as many as Yale (2nd place), and also had almost 10,o00 retweets during the test period. And those numbers continue to increase.  I checked out Harvard's Social Media Dashboard page, which is well-organized so you can connect with its multiple channels, and they've increased their Facebook fans alone to 3.5

PRConsultants Group Made Some Magic in Orlando

Wanted to share a post I published on PRCG Powerlines about this year's conference.  As tough as it is to carve out "away from the office" time, I leave every conference with tons of great ideas to apply in my business.  I consider it invaluable continuing education. Hope you find some tips for your own biz, and enjoy the adorable Disney video - can you say "kitchen sink"?  - Amy PRConsultants Group Made Some Magic in Orlando By Amy Kossoff Smith, President, Write Ideas, Inc. and Founder/Editor of PRCG Powerlines, @WriteIdeasPR When 40 public relations consultants get together, there’s bound

WestJet Delivers Holiday Cheer and Makes Millions of Impressions

Thanks to some very special friends for bringing Canada’s WestJet viral video campaign to my attention.  If you’re not one of the 33 million+ who have already viewed this video, it’s well worth 5 minutes of your time, for the entertainment value alone, not to mention the campaign’s value as a marketing/PR/social case study in excellence. This is pure marketing genius, putting social media to work in a way that no other medium could communicate with quite the same punch.  WestJet granted Christmas wishes to 250 passengers in real-time.  While many airlines can’t do much more than serve peanuts and