Every 15 Minutes…Someone Dies in a Distracted Driving Accident

Every 15 Minutes…Someone Dies in a Distracted Driving Accident. We worked closely with a local high school to communicate this message to 2,000 students by staging a car crash in front of school and mobilizing a complete EMS response including local fire/rescue, EMS, police, and a trip to the hospital where the “victim” was pronounced dead on site. Media coverage went national, and was explosive in terms of reach and impact.