Radio

Every 15 Minutes...Someone Dies in a Distracted Driving Accident. We worked closely with a local high school to communicate this message to 2,000 students by staging a car crash in front of school and mobilizing a complete EMS response including local fire/rescue, EMS, police, and a trip to the hospital

When 7-Eleven transformed 11 stores to Kwik-E-Marts (the convenience store on the hit show, The Simpsons), it was unique in many ways. A first-ever store transformation with reverse product placement, it was BIG! Media coverage in our market was incredible, with TV, radio, newspaper, and lots of volume of each!

Knowing Pains...Women on Love, Sex and Work in our '40s was compiled and edited by Molly Rosen as a way to publish the varied voices of women hitting their '40s. We spearheaded the book's PR campaign, resulting in an appearance on The Today Show, and media hits nationwide. All funds

Our first campaign for 7-Eleven in 1995 was "So Many Changes, it's not even funny," and our tagline, "from pork rinds to Perrier" sums up the vast number of product and service promotions we completed over the years.

A movie release is skull-crushing FUN when Write Ideas adds some layers to the event.  We brought in LIVE snakes & wildlife, along with a "dig for skulls in our sandbox" game and had a crowd full of customers waiting to buy the DVD.

Tape drive for local children's hospital collected 2,500+ movies. In collaboration with local business partners we secured (UPS for delivery; local radio for promotion), the media coverage was incredible! And most importantly, we brought hundreds of smiles to local sick kids.

To launch a new video game, we brought in the USO gaming truck, a local military training program (how many push-ups can YOU do in front of a Blockbuster store?), and collected used cell phones for "Cell Phones for Soldiers."  Military-themed event put the "pow" in video game marketing.

Toy Story 3 Launch Party complete with clowns, look-alike contests, and more.  Community partner NY Life produced Child I.D. cards on site, adding a valuable take-away for parents.