The APR’s 50th “Golden Anniversary” – Is the Best Yet to Come?
As the Public Relations Society of America’s APR Credential approaches its 50th anniversary, there’s a renewed interest in marking this milestone with renewed vigor. The APR (Accredited in Public Relations) credential, according to the PRSA website, established in 1964, is… “…the profession’s only national post-graduate certification program. It measures a public relation practitioner’s fundamental knowledge of communications theory and its application; establishes advanced capabilities in research, strategic planning, implementation and evaluation; and demonstrates a commitment to professional excellence and ethical conduct.” Quoted, PRSA website The website says there are more than 5,000 professionals who have achieved this high mark. PRConsultants