social media

Thanks to some very special friends for bringing Canada’s WestJet viral video campaign to my attention.  If you’re not one of the 33 million+ who have already viewed this video, it’s well worth 5 minutes of your time, for the entertainment value alone, not to mention the campaign’s value as a marketing/PR/social case study in excellence. This is pure marketing genius, putting social media to work in a way that no other medium could communicate with quite the same punch.  WestJet granted Christmas wishes to 250 passengers in real-time.  While many airlines can’t do much more than serve peanuts and