viral video

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WestJet Delivers Holiday Cheer and Makes Millions of Impressions

Thanks to some very special friends for bringing Canada’s WestJet viral video campaign to my attention.  If you’re not one of the 33 million+ who have already viewed this video, it’s well worth 5 minutes of your time, for the entertainment value alone, not to mention the campaign’s value as a marketing/PR/social case study in excellence. This is pure marketing genius, putting social media to work in a way that no other medium could communicate with quite the same punch.  WestJet granted Christmas wishes to 250 passengers in real-time.  While many airlines can’t do much more than serve peanuts and