publicity

What's your story? Although there is no formula, publicity is a basic combination of news excitement, and relevance that uses a sales pitch to become a part of the mass media. News. A publicity campaign starts with a piece of news. Many things can make something newsworthy. For example, timing, uniqueness, a numbers brag, new research, scientific breakthroughs, beginnings or endings, updates, and much, much more can be positioned as news. By contrast, "evergreen" items are not newsworthy and can be covered at any time. An example is an overview or opinion/editorial on topics with no news value. If